Among the many brands that have had the benefit of receiving the Midas touch of Ms. Jha, Daawat Basmati Rice is one such success story. Since her involvement with the brand between 2000 and 2003, the brand now consists of a strong global network across more than 50 countries including the likes of USA, UK, Germany, the Middle East, South Africa, Spain and France.
While working on this brand, Ms. Jha as the GM of the Marketing Team guided the department on implementing nationwide strategies. Under her esteemed leadership, the brand was able to improve its market share and achieve a turnover of 800 Crores. Throughout her time here as well as with other brands, she advocated the significance of ethical marketing, retailing and institutional marketing.